Step 1: Select Publication under "What are you interested in"
Step 2: Type the company name for "Search for something specific"
Step 3: Type/select Hoover's Company Records - In-Depth Records as Publication
...before searching, to locate useful background info on your company.
U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.
Go to Advanced Search to select Market Share Reporter. Search by product, company, brand.... Note: Tables in Market Share Reporter without geographic designation are U.S. figures.
Trends, statistics, and analysis for a wide range of U.S. industries. Market size, performance, and outlook; top companies; SWOT and industry structure (Porter’s Five Forces); supply chain; industry ratios. Search by keyword or NAICS code.
Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business. Also covers economics. Features SWOT Analyses and industry profiles from MarketLine; country reports.
Advertising Age (Ad Age) provides an online source of advertising, marketing and media. For use by TU students, faculty, and staff only. Individual login is required for on- and off-campus access. Please email tutechservices@towson.edu to request an account.
U.S. and international news, company information, and market data. Create custom company reports.
PRO TIP: Be sure to use the word AND in between your essential search terms! Otherwise, you may get limited or no results.
Simmons Insights provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The data comes from the Simmons National Consumer Study (NCS), which is sent out to samples of the U.S. population several times a year. The most recent year’s survey is the default base population. 40 simultaneous users are allowed .
Winmo (formerly Red Books) is an advertising database that provides comprehensive and up-to-date information on companies and the advertising agencies that work for them. This database can be used to identify agency clients; find a company by searching for the brand it owns; locate critical information about agency clients; and more
This is the online version of the print resource titled "Standard Directory of Advertisers", also known as "Advertising Red Books".
Advertising Age (Ad Age) provides an online source of advertising, marketing and media. For use by TU students, faculty, and staff only. Individual login is required for on- and off-campus access. Please email tutechservices@towson.edu to request an account.
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