Secondary research is information you didn't collect yourself firsthand.
Such data comes from a variety of sources:
- Commercial publishers
- Industry & trade organizations/associations
- Government sources
- Market research firms
- Cook Library provides access to many sources of secondary research!
This guide links to resources that are useful for researching companies & competitors; brands, products, and industries; and customers.
Please get in touch with the Business Librarian with any questions you have as you work on your brand audit.