Communication studies research is cited using the Publication Manual of the American Psychological Association (APA Style) and it helps facilitate the scholarly conversation that you are now an active part of! You don't need to become an APA expert overnight. Remember that you have library resources like these guides and your Librarian available to you whenever you get stuck.
When it comes time to write your paper, you will have an easier time managing both in-text and bibliographic references if you plan for it in the early stages of the research process. As you read and collect information, take note of a few key components:
WHO...are the author(s)?
WHAT...is the title of the article or text?
WHERE...did you find this? This means not only what Journal or website, but what page number.
WHEN...was this written?
HOW...could you find this again? This would be a doi or permalink to lead you back to the source with ease.