KNES 460: Cultural Economy of Sport

A comprehensive reference work bringing both sports management and sports marketing all together in one place.
From the publisher

This encyclopedia, with almost 900 entries, addresses the normative dimensions of commerce. The themes examined include: applied ethics; corporate powers, organization, and governance; corporations in the social sphere; customers and consumers; environmental thought, theory, regulation, and legislation; gender, age, ethnicity, diversity, and sexual orientation; information systems and many others.

"With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport."
From the publisher

This book "provides comprehensive coverage of the culture, history, and business of sports around the world....It includes over 300 updated and new articles on sports management and marketing, branding, sponsorship, doping scandals, sporting goods, extreme and fantasy sports, and technology, as well as on environmental and economic issues."