MCOM 390: Mass Communication Research (Vardeman)

Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media. This database originated with the acquisition and subsequent merging of two popular databases in the fields of communication and mass media studies -- CommSearch (formerly produced by the National Communication Association (NCA)), and Mass Media Articles Index (formerly produced by Pennsylvania State University). Communication & Mass Media Complete provides an invaluable resource for students, researchers, and educators interested in any and all aspects of communication and mass media.

Produced by the American Psychological Association, this database is a comprehensive index to the professional and academic literature in psychology, counseling and related disciplines. Covers 1860-present.

Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business. Also covers economics. Features SWOT Analyses and industry profiles from MarketLine; country reports.

SocINDEX with Full Text is the world's most comprehensive and highest quality sociology research database. The index features more than 1,300,000 records with subject headings from a 15,000 term sociology-specific thesaurus designed by expert lexicographers. SocINDEX with Full Text contains full text for 235 "core" coverage journals dating back to 1895, and 72 "priority" coverage journals. This database also includes full text for 545 books and monographs, and full text for 6,601 conference papers.

Scopus is a large, multidisciplinary abstract and citation database of peer-reviewed literature. It also has tools to track, analyze, and visualize research.

U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.