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ENGL 317: Writing for Business & Industry (Volker)

Company Information

Company web page: Annual Report/10-K & press releases
(check company website for link to investors/investor relations)
Business Source Complete library database
> search for company name
> Refine Your Results (left side of screen) > Source Types > Show More > SWOT Analyses
Nexis Uni library database
> Before searching, select "Publication" under "What are you interested in" and search for & select Hoover's Company Records - In-Depth Records as the Source before inputting your company name, for a concise overview of larger public & private companies
OR
> Before searching, select Company Information for several options (usually briefer than what is in Hoover's report)
Factiva library database
> Companies/Markets > Company > For “Snapshot,” financials, news, custom reports
ValueLine Investment Survey library database > Search for company
NetAdvantage library database: search for company from this resource from Standard & Poor's

Industry Information

Market Share Reporter & Business Rankings Annual (via Gale Directory Library)
Search by product, company, brand, industry codes....

PROTIPS:
- To search both Market Share Reporter & Business Rankings Annual at once, go to Advanced Search & "select series"
-Tables in Market Share Reporter without geographic designation are U.S. figures

NetAdvantage This link opens in a new window
Click on Industry Surveys in the top bar.
Next "Select a GICS Industry" on the pulldown menu for a relevant Industry Overview/Survey.

In-depth reports covering industry trends, operations, competitors, and tips on how to analyze companies in the industry.

Trade/professional association websites are GOLDMINE$ of industry info, including relevant legislation/regulation. Examples: Entertainment Software Association: theesa.com; American Marketing Association: www.marketingpower.com

Last Updated: Feb 14, 2024 10:40 AM
URL: https://towson.libguides.com/engl317volker
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Subjects: Business, English, Writing