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Albert S. Cook Library

BUSX 301: Business Communications (Delahanty): Stock Analysis

Sources and strategies for the stock analysis assignment.

Warren Buffett on Confirmation Bias

"What the human being is best at doing is interpreting all new information so that their prior conclusions remain intact.” -- Warren Buffett

Confirmation Bias

Evaluating Sources

Aspects to consider for any source:

  • WHO – Who is responsible & how are they qualified?
     
  • WHERE – Where is the source published or where did it appear?
    What is the purpose of the publication or site?
    Who is the target audience?
    What is its reputation?
    Does it list conflict of interest/disclosure policies?
    What business model does the publication/site follow?
     
  • WHEN – Is the source current enough? Still relevant? How current depends on the topic and what role the source is playing in your research…
     
  • As you start reading the source, consider the WHAT:
     
    • EVIDENCE:People quoted? Sources cited? Statistics included? Context provided?
    • BIAS/POINT OF VIEW: What does the author want readers to know, do, or believe? Why?
    • RELEVANCE: Is this source truly relevant for your needs (enough information or in enough depth)?


Each source should also be considered in context of your other sources and your existing knowledgebase.

Does it confirm what you know, or challenge it?
Does it raise a new issue you need to consider?
What does the source add to your understanding and your argument?

Citing Your Sources in APA Style