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Albert S. Cook Library

BUSX 301: Business Communications (Delahanty): Business Ethics & Workplace Issues

Sources & strategies for your assignment.

Evaluating Sources

Aspects to consider for any source:

  • WHO – Who is responsible & how are they qualified?
     
  • WHERE – Where is the source published or where did it appear?
    What is the purpose of the publication or site?
    Who is the target audience?
    What is its reputation?
    Does it list conflict of interest/disclosure policies?
    What business model does the publication/site follow?
     
  • WHEN – Is the source current enough? Still relevant? How current depends on the topic and what role the source is playing in your research…
     
  • As you start reading the source, consider the WHAT:
     
    • EVIDENCE:People quoted? Sources cited? Statistics included? Context provided?
    • BIAS/POINT OF VIEW: What does the author want readers to know, do, or believe? Why?
    • RELEVANCE: Is this source truly relevant for your needs (enough information or in enough depth)?


Each source should also be considered in context of your other sources and your existing knowledgebase.

Does it confirm what you know, or challenge it?
Does it raise a new issue you need to consider?
What does the source add to your understanding and your argument?

Citing in APA Style