Research Guides: MKTG 770: Marketing Analytics &amp; Metrics: Companies

Business & Economics Librarian

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Today's Exercises

Hello MKTG 770 students!

Let's try out these resources with these exercises

Market Share

Market Share Reporter & Business Rankings Annual (via Gale Directory Library)
Search by product, company, brand, industry codes....

PROTIPS:
- To search both Market Share Reporter & Business Rankings Annual at once, go to Advanced Search & "select series"
-Tables in Market Share Reporter without geographic designation are U.S. figures

Statista This link opens in a new window
Data from market and opinion research institutions, as well as from business organizations and government institutions. Market forecasts, white paper studies, dossiers, industry reports, digital market outlooks and consumer market outlooks.

Marketing Charts
Constantly updated site with market share charts and rankings. Particularly strong in e-business, mobile, and media industries. This particular source is free to all online, not a subscription database.

Market share is not always easy to find!

If the above tools are not panning out, try searches along these lines in business article databases such as Business Source Complete, Factiva or Nexis Uni:

pretzels AND market share
cosmetics AND ranking
smartwatch AND units

Revenue & Financials

Revenue typically appears in company directories in print and online.
For private companies, assume revenue is an estimate.

Nexis Uni: Hoover's In-Depth Company Records
Locate useful background on your company with the following steps:

Step #1: Start typing Hoover's in search box. Select the suggestion that comes up below the search box for:
Hoover’s Company Records - In-Depth Records

Step #2: Now type your company name and hit the magnifying glass
Nexis Uni: Company Dossier
-Below the search box, select Find a Company
-On the next screen, look up the company by name or ticker symbol

The Dossier entry on a company pulls together company financials, market data, relevant news, parents & subsidiaries, law cases & patents, from a range of sources, as available

Data Axle (Reference USA) This link opens in a new window
Information on 24 million U.S. companies, including contact information and financial data. Search by criteria such as geographical location, industry, revenue, number of employees, and more to create company lists and maps.
Mergent Online This link opens in a new window
Historical financials & selected ratios for public companies. Brief company information. Allows you to create custom lists according to your criteria as well as comparison reports & spreadsheets.

You can also try searches along these lines in business article databases such as Business Source Premier, Factiva or Nexis Uni:

Utz AND sales
Diamond Comic Distributors AND revenue

Ask a Librarian

MKTG 770: Marketing Analytics & Metrics

Business & Economics Librarian

Today's Exercises

Market Share

Revenue & Financials