Hello MKTG 770 students!
Let's try out these resources with these exercises
Market share is not always easy to find!
If the above tools are not panning out, try searches along these lines in business article databases such as Business Source Complete, Factiva or Nexis Uni:
This resource provides company, industry, country, sustainability, and economic data. It covers over 50,000 U.S. and international public companies, offering 15 years of historical information, financials, reports, and details on corporate activities such as mergers and acquisitions.
You can also try searches along these lines in business article databases such as Business Source Premier, Factiva or Nexis Uni:
