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Research Guides
KNES 452: Sport Marketing (Han)
News & Scholarship
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KNES 452: Sport Marketing (Han)
Sources & strategies for researching your marketing plan!
Companies, Competitors, & Industry Info
News & Scholarship
Target Markets & Promotion
Citing
Background Information on Sports Marketing
Encyclopedia of Sports Management and Marketing
by
Mark Dodds & Linda E. Swayne (Editors)
A comprehensive reference work bringing both sports management and sports marketing all together in one place.
From the publisher
Sports Marketing News & Scholarship
Sports Market Analytics
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News and market research for the sporting goods and sports marketing industries.
Sports Business Article Search
Search Business Source Complete together with SportDISCUS databases to find news and scholarship on sports business.
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