MCOM 451/551: Public Relations for Nonprofit Organizations

Trends, statistics, and analysis for a wide range of U.S. industries. Market size, performance, and outlook; top companies; SWOT and industry structure (Porter’s Five Forces); supply chain; industry ratios. Search by keyword or NAICS code.

U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.

Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business. Also covers economics. Features SWOT Analyses and industry profiles from MarketLine; country reports.

U.S. and international news, company information, and market data. Create custom company reports.

NewsBank is an e-resource that consolidates current and archived information in fully searchable databases comprised of more than 5,000 newspaper titles, as well as newswires, Web editions, blogs, videos, broadcast transcripts, business journals, periodicals, government documents and other publications.

Nexis Uni includes full text newspapers, company news and financial information, as well as federal, state, and international legal materials. Also contains some medical and reference sources.

Simmons Insights provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The data comes from the Simmons National Consumer Study (NCS), which is sent out to samples of the U.S. population several times a year. The most recent year’s survey is the default base population.