Welcome to the research guide for MNGT 481's case for Fall 2025!
This guide includes sources for researching companies & competitors, news & trends, and relevant industry context.
- First, read the case thoroughly, and take stock of any leads from the Q&A session
- For your initial research, try the resources on this first page of the guide.
- You may want to head next to the Companies & Industries tab for additional background research & context.
- You may then want to look into news sources on the next tab as a next step.
- Scholarly articles are an additional way to understand issues related to companies, trade, retail market trends, etc.
- Information on Citing Your Research is also included.
I'm here to help! Please reach out with any questions as you work on the research for the case.
-Shana the Biz librarian
