MNGT 481: Case Competiton, Spring 2024

Welcome to the research guide for MNGT 481's case for Spring 2024!

This guide includes sources for researching companies, the VR and gaming industries, customers and their purchasing and gaming habits.

• First, read the case thoroughly, and take stock of any leads from the Q&A session later this semester.
• For your initial research, try the resources on the Companies & Competitors and the VR & Gaming Industries tabs
• Smaller, private companies may also benefit from a search for articles.
• Either way, whenever you are ready to investigate specfic information or find the latest developments, try the resources for Articles. • Information on Citing Your Research is also included.

I'm here to help! Please reach out with any questions as you work on the research for the case.

-Shana the Biz librarian

The case discusses a Mixed Reality headset, but since this involves a combination of approaches and technologies. You may want to experiment with what you search, including:

• Mixed reality
• Augmented reality
• Virtual reality or VR
• Extended reality or XR

MR and AR may not always make a great search -- the combination of letters is pretty common in other contexts