Research Guides: Marketing: Industries, Markets, & Products

Industries, Products, & Markets

Statista This link opens in a new window
U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.

Marketing Charts
Constantly updated site with market share charts and rankings. Particularly strong in e-business, mobile, and media industries.

IBISWorld This link opens in a new window
Trends, statistics, and analysis for a wide range of U.S. industries. Market size, performance, and outlook; top companies; SWOT and industry structure (Porter’s Five Forces); supply chain; industry ratios. Search by keyword or NAICS code.

Passport: Industries
Industry reports from 200+ countries.
PROTIPS:
-Select Industries under top bar.
-Select from the 9 industry categories appearing below

NOTE: Passport is for use by TU students, faculty and staff only.
U.S. Economic Census
Statistics on U.S. industries, including number of establishments, revenue, and payroll. Organized by NAICS industry code.

TIPS: choose Advanced Search > Show Me All > Select industries button and search by NAICS code, including geographical location if desired.

Encyclopedia of American Industries
Profiles of American industries. Arranged by NAICS code
Encyclopedia of Global Industries
Profiles of worldwide industries. Organized by NAICS code; includes an index by SIC code.

Sports Market Analytics This link opens in a new window
News and market research for the sporting goods and sports marketing industries.