Advertising Age provides an online source of advertising, marketing, and media. For use by TU students, faculty, and staff only. Use your TU email to create an individual account. For any questions, please email tutechservices@towson.edu.
Overviews from recent ad campaigns from the likes of Dos Equis ("the most interesting man in the world"), Greenpeace ("a new warrior"), Skittles ("touch the rainbow") , and Sony ("long live play").
For classic campaigns, see the Encyclopedia of Major Marketing Campaigns, volumes. 1 and 2, on the 5rd floor, at call number HF5837 .E53.
Marketer's Guide to Media
3rd floor, RESERVES section, call number HF5826.5 .M45
Guide listing media trends, rates, audience demographics and other information for TV, radio, out-of-home, print, promotion, and interactive media.
Thumbnail Media Planner
3rd floor, RESERVES section, call number HF5415.3 .T55
Another useful guide for markets and media.
Winmo (formerly Red Books) is an advertising database that provides comprehensive and up-to-date information on companies and the advertising agencies that work for them. This database can be used to identify agency clients; find a company by searching for the brand it owns; locate critical information about agency clients; and more. This is the online version of the print resource titled "Standard Directory of Advertisers", also known as “Advertising Red Books.”
