MKTG 431: Marketing Analytics (Kulkarni)

This guide will help you with the research for your project to propose a social media strategy for your chosen "ADVERTISER" company

Use the links on the left to:

• Research companies
• Research industries (including the social media industry itself)
• Research target markets/customers, marketing, and advertising
• Locate articles on your client companies and their competitors and industry, social media, and your customers.
• Get information on citing your sources.

Working as a team, please complete the Warm Up (formerly known as the Pre-Assignment) by 11:59pm, 9/22.

• You won't need permission to edit the document. Simply download a copy to complete and send to Shana at sgass@towson.edu when you're done. I'll let Prof. Kulkarni know that your group has completed it.)
• This research warm-up will help you get background on your "Advertiser" company and social media platform/platform company
• Looking forward to working with you for the class research sessions, Wednesday,September 24, 2025 in Cook Library #208 during your classtime!

-Shana

Want more info and ideas for your research?

Level up with some strategies and sources to try, building on what we've done so far.
This is 100% optional and there is no credit for completing it. 

If you have questions about what you are finding or not finding, you are welcome to email Shana;. include any relevant notes about what you've tried/looked at.