Research Guides: MKTG 431: Marketing Analytics (Kulkarni): Articles on Companies, Industries, Social Media, and Customers

Articles on Companies, Industries, Social Media, and Customers

Business Source Complete This link opens in a new window
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Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business, including marketing, branding, social media platforms, and consumers.
Factiva This link opens in a new window
U.S. and international news, company information, and market data. Create custom company reports.

Social media bonanza: Check out the new Factiva Expert Search > Competitive Intelligence > Digital Strategy search option.

Nexis Uni: News Search
U.S. and international news, media transcripts, and blogs.

Advertising Age This link opens in a new window
Advertising Age (Ad Age) provides an online source of advertising, marketing and media. For use by TU students, faculty, and staff only. Individual login is required for on- and off-campus access. Please email tutechservices@towson.edu to request an account.