Research Guides: MKTG 445: Global Marketing (Knight): Home

Business & Economics Librarian

she/hers

Email Me

Contact:

sgass@towson.edu

410-704-2395

Subjects: Accounting, Business, Economics, Entrepreneurship, Finance, Human Resource Development, Management, Marketing

Welcome to the research guide for Prof. Knight's MKTG 445 class!

Here you'll find sources for researching your company and its competitors, the countries where they do business, and their customers.

Plus, links to business article databases where you can research all aspects of the assignment.

Let me know what questions you have!

- Shana the Biz librarian

Business Source Complete This link opens in a new window
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Articles from newspapers, trade publications, magazines, and scholarly journals on all aspects of business. Also covers economics. Features SWOT Analyses and industry profiles from MarketLine; country reports.
Factiva This link opens in a new window
U.S. and international news, company information, and market data. Create custom company reports.

Passport This link opens in a new window
Industry, company, and consumer statistics and analysis for 200+ countries. For use by TU students, faculty and staff only.
Statista This link opens in a new window
U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.