Research Guides: MKTG 445: Global Marketing (Knight): Customer Information

Cultural Information

Dollar Street
From the folks that brought you Gapminder, Dollar Street lets you virtually visit families of different income levels around the world

Countries & Their Cultures
Focuses on cultures and countries around the world, specifically what is and is not shared culturally by the people who live in a particular country. Entries contain descriptive summaries of each country.
Worldmark Encyclopedia of Cultures and Daily Life
Overviews of nationalities and ethnicities, touching on Folklore, Living Conditions, Entertainment and Recreation, and more.

Compare Countries (Hofstede Insights)
Compare countries among the 6 cultural dimensions identified by social psychologist Geert Hofstede: Power Distance, Individualism, Uncertainty avoidance, Masculinity, Long-Term Orientation, and Indulgence. (The U.S.? High on Individualism, low on Long-Term Orientation.)
World Values Survey
Values survey data for roughly 100 countries collected by international team of social scientists. Check out their Findings & Insights including their Live Cultural Map.
Pew Research Global Attitudes Project
Passport: Consumers
Statistics and analysis on consumers for 200+ countries.

PROTIP:
-Select Consumers below the search bar at the top of the page
-Select the type of report: Income & Expenditure OR Lifestyles

NOTE: Passport is for use by TU students, faculty and staff only.