MNGT 481: Fall Case Competition

Includes market research on sporting goods goods and participation, including youth participation

A web-based mapping, analytics, and data visualization application with thousands of data variables, including demographic data (population, age, race, income, employment, education, language, ancestry, housing, etc.) from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), 2020 election data, and D&B's points-of-interest file providing detailed information on over 5 million businesses.Includes some information about younger age groups such as population info; note that info about brand usage will be for adult age groups

Simmons Insights provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The data comes from the Simmons National Consumer Study (NCS), which is sent out to samples of the U.S. population (NOTE: Adults only) several times a year. The most recent year’s survey is the default base population.