Research Guides: MKTG 431: Marketing Analytics (Kulkarni): Industry Information

NAICS: Tool for Industry Research

NAICS: North American Industry Classification System

The U.S. current system of industrial codes, developed for U.S., Canadian, and Mexican industries.
Full NAICS code = 5-6 digits
Search by keyword or drill down through the full NAICS table.

Other ways to determine NAICS Codes

A good alternative for determining an appropriate NAICS code is consult an industry profile, such as Hoover's In-Depth Company Records in the NexisUni database, or the Mergent Online database (see Company Information tab for more info).

What You Can Do with Your NAICS Code

Search the US Economic Census for data on your industry using Data.census.gov
Create a competitor list in a database such as Reference USA
Search for articles by industry in Business Source Complete

Social Media Industry

ComScore
Market research firm specializing in digital marketing. Some information is fee-based, but try the site search engine to see what you can find.
EMarketer
News, reports, and statistics on e-Commerce, including Social Media. Some information is fee-based (Towson does not have a subscription).
Marketing Charts
Constantly updated site with market share charts and rankings from the likes of Nielsen, Kantar, eMarketer, and other research firms. Lots of info on social media!
ClickZ
Digital marketing & advertising news, commentary, and statistics. Includes Search Engine Watch. From Incisive Interactive Marketing LLC.

Other Industry Information

IBISWorld This link opens in a new window
Trends, statistics, and analysis for a wide range of U.S. industries. Market size, performance, and outlook; top companies; SWOT and industry structure (Porter’s Five Forces); supply chain; industry ratios. Search by keyword or NAICS code.
Statista This link opens in a new window
U.S. and international business statistics such as company market share and industry forecasts. Good coverage of e-commerce and digital markets along with other industries. Includes some public opinion statistics.

Passport: Industries
Industry reports from 200+ countries.
PROTIPS:
-Select Industries under top bar.
-Select from the 9 industry categories appearing below

NOTE: Passport is for use by TU students, faculty and staff only.
Market Share Reporter & Business Rankings Annual (via Gale Directory Library)
Search by product, company, brand, industry codes....

PROTIPS:
- To search both Market Share Reporter & Business Rankings Annual at once, go to Advanced Search & "select series"
-Tables in Market Share Reporter without geographic designation are U.S. figures

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MKTG 431: Marketing Analytics (Kulkarni)

NAICS: Tool for Industry Research

Social Media Industry

Other Industry Information