MKTG 431: Marketing Analytics (Kulkarni)

Simmons Insights provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The data comes from the Simmons National Consumer Study (NCS), which is sent out to samples of the U.S. population several times a year. The most recent year’s survey is the default base population. 40 simultaneous users are allowed .

Advertising, marketing and media information from the preeminent trade journal in advertising.
Go to Advertising Age Data Center for data on marketing, media and agencies, including data on digital marketing, newspapers, top advertisers, and more.
Look for ad spending for big companies in the Data Center. (Social media spending, sadly, is not broken out.)

Look up your client company to get a breakdown of their ad spend.