Step 1: Go to Business Source Complete Database
Step 2: Search for Your Article
The following screenshot illustrates a search for this sample article:
Levitt, T. (1960). Marketing Myopia. Harvard Business Review, 38(4), 45-56.
Step 4: Locate the Full-Text of Your Article
Click Access options to see PDF and/or Online Full Text options.
Note: Selected articles in HBR are “read-only”: they must be read on the screen and cannot be saved, printed, emailed, or linked to.
You can also browse by issue within Business Source Complete to find a particular Harvard Business Review article.
You’ll need to know the year and/or volume AND the issue/month, as well as the author and/or article title.
STEPS: